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Bikes Belong Ad Campaign Aims to Recruit More Cyclists
Bikes Belong has completed creative
development on the first phase of a
nationwide ad campaign designed to inspire
non-cyclists to ride. Entitled "Remember Me,"
the campaign includes three separate ads,
targeting different audiences.
Each ad features a long-lost bicycle speaking
to its owner, reminding former riders how
much they once enjoyed bicycling. The ads
also appeal to new riders by suggesting how
bicycling is fun, convenient, and healthy.
Bikes Belong hopes the campaign will spark a
positive mental image of bicycling and
convince people to get back into riding or
try it for the first time.
The ads will appear in national magazines and
on billboards in major U.S. cities. JCDecaux,
one of the world's largest outdoor
advertisers and also the operator of highly
successful bike rental stations in Europe,
has generously donated space at bus stops, on
street furniture, and in malls. Bikes Belong
is also pursuing our connections in the
publishing world to secure free placement in
large-circulation national magazines.
Bicycling and Mountain Bike
already committed space, as well as Gen-A
Media and Marketing (publisher of Rocky
Mountain Sports, Liberty Sports, New England
Sports, Sweat, and Michigan Sports &
Bicycle Friendly Communities Program Benefiting from New Support
The Bicycle Friendly Communities (BFC)
program is expanding with the help of two new
sponsors, Trek and REI. This League of
American Bicyclists program
recognizes cities that support bicycling and
works to replicate their successes. Bikes
Belong continues as a top sponsor and will
contribute additional money and staff support
Trek pledged $1 million over three years to
help expand the BFC program's reach and
effectiveness. This support is part of Trek's
World, Two Wheels initiative.
In addition, Recreational Equipment, Inc.
(REI) contributed $100,000 to the Bikes
Belong Foundation for REI Bicycle Friendly
Community Grants. These $5,000-$15,000 grants
will be awarded to League-designated BFCs
that are using creative strategies and
demonstrating success in becoming more
bicycle friendly. Communities will be invited
to apply by the League and Bikes Belong.
The BFC program is going strong. In
September, eight new communities received BFC
Learn more about the REI/Bikes
Belong Bicycle Friendly Community
Bikes Belong Awards 150th Grant
In August, Bikes Belong announced six new
grants, bringing the grand total to 150
community grants we've distributed since
1999. The latest awards—totaling
$46,935—are helping fund
diverse bicycling projects, including paths,
trails, parks, and advocacy initiatives that
will help create and protect great places to
- Central Loop Trail - Fort Wayne, Indiana
- Bay Area Regional Transportation Plan
Advocacy Initiative - California
- Blue Clay Bike Park - Wilmington, North
- Plainfield Bike Park - Plainfield,
- Sustainable Trails Initiative -
- Laurel Trail - Johnson County, Tennessee
Since Bikes Belong's Grants Program began in
1999, we have funded 150 grant proposals in
42 states and the District of Columbia,
awarding more than $1.2 million in cash and
leveraging more than $450 million in federal,
state, and private funding. Our facilities
grants alone have helped finance nearly 1,400
miles of bike paths and trails that link
close to 6,000 miles of trail facilities.
Bikes Belong Has a New Website
Have you seen our new website? Launched in
July, the new and improved site provides more
in-depth and easily accessible information.
It caters to a variety of audiences,
including Bikes Belong members, journalists,
government leaders, grant seekers, bicycle
advocates, and the general public.
One of the site's key features is a searchable
map of all the community grants we've awarded
since 1999 (150 and counting). Visitors can
see what projects we've funded, and search
for projects by location and type.
In addition, the website features an expanded
resources section, including a new press kit
for journalists, tip sheets on how to make
bicycling better in your community, bicycling
photos, and more. We plan to expand this
section to provide a growing library of
essential information for the bicycling
Safe Routes Releases New Website, National Report
The Safe Routes to School National
Partnership is making great strides in
helping communities implement Safe Routes to
School (SRTS). With the release of a new
a report on the "state of the states," the
partnership expands its range of tools to
maximize the effectiveness of Safe Routes to
The new partnership website launched at the
start of the school year. It includes an
interactive U.S. map that allows users to
access pages for all 50 states and the
District of Columbia, a robust search
function, updated national SRTS news,
in-depth policy pages, event listings,
resources, and a submit-a-story form.
Earlier this month, the partnership released
a national report, Safe Routes to School:
2007 State of the States. It examines
progress with the national Safe Routes to
School program, discusses program needs,
showcases early success stories, compiles
observations, and identifies Safe Routes to
School resources. Deb Hubsmith, the
partnership's director, presented the report
to Congress on October 2.
Bikes Belong provided initial funding for the
Safe Routes to School National Partnership in
2005 and has been a top sponsor ever
more about the report.
out the new website.
Bikes Belong Busy at Interbike
Bikes Belong was productive and busy at
Interbike in September, following the signing
of a 10-year alliance with the bike
industry's U.S. tradeshow producer. The
agreement, which makes
Interbike a top financial supporter of Bikes
Belong, will boost efforts to get more
Americans riding bicycles. As part of the
deal, Bikes Belong agreed to officially
endorse Interbike as the U.S. bike industry's
trade show and collaborate with Interbike to
make the show even better.
To celebrate this new partnership, Interbike
and Bikes Belong served 1,000 cups of coffee
in commemorative mugs on the show's opening
The rest of the show was a flurry of activity
for Bikes Belong. We:
- Hosted a BikesPAC
reception to raise money for the bike
industry's political action committee, which
- Presented a seminar
to 150 retailers on how to improve community
bicycling and grow sales at the same time
- Held the first face-to-face Bikes Belong
Foundation board meeting
- Moderated a 90-minute discussion among
more than 30 national bicycle advocacy group
- Sponsored an Outdoor Industry Women's
- Displayed large banner versions of our
Me" ad campaign
- Appeared several times on cycling.tv
more about the new partnership with
Thunderhead Benchmarking Report Released
A Thunderhead Alliance report on the status
of bicycling and walking in the U.S. has been
published as part of Thunderhead's
Benchmarking Project. Bikes Belong
contributed $10,000 to the project,
supplementing a $50,000 grant from the
National Centers for Disease Control and
Prevention. The ongoing project aims to collect
available bicycling and walking data,
identify gaps in information, measure
progress towards increasing bicycling and
walking, and provide the information and
statistics needed to build support for
bicycling and walking.
Federal Bicycle Funding under Attack
The mid-August Minneapolis bridge collapse
sparked a wave of finger pointing that
included shrill criticism of government
bicycle and pedestrian funding. During the
August 21 PBS News Hour, U.S.
Secretary of Transportation Mary Peters
claimed that bike path and trails money is
the number one misappropriation of federal
transportation dollars, saying that these
projects "are really not directly
U.S. Senator Tom Coburn (OK) then proposed an
amendment to the 2008 federal transportation
funding bill to prohibit all bicycle project
funding and divert the money to bridge
repair. The Senate soundly defeated the
measure 80-18, thanks, in part, to supporting
statements made by Senator Kit Bond (MO).
Attacks on bike funding are likely to
intensify, particularly as the 2009
reauthorization of the federal transportation
bill nears. Bikes Belong will continue to
work with other national bicycle
organizations to counter these arguments. In
addition, we are developing our strategy to
maximize funding for bicycling in the
upcoming bill. Our industry and all bicycling
proponents will need to be well informed and
vigilant to assure that bike projects receive
more about the attacks.
more about the defeated amendment.
Meet Bikes Belong's Newest Full-Time Staffer
After two years serving as our intern
extraordinaire, Mat Barlow has joined Bikes
Belong's full-time staff. Mat graduated from
the University of Colorado in August with a
bachelor's degree in International Affairs.
This education will come in handy as Mat
assists with grants, membership, and special
projects at Bikes Belong. Mat is already
working on a Bikes Belong multimedia project
that will tell the story of how Boulder,
Colorado, (our headquarters city) became a
top-ranking bicycle friendly community.
Mat has bicycling in his blood, having grown
up in Crested Butte, Colorado, and Moab,
Utah. (That's him at left, age 6.) His father
started Mountain Bike
magazine in 1983 and his mother is executive
director of the Moab Trails Alliance. During
high school Mat worked in a bike shop to feed
his habit. He now owns 10 bikes and enjoys
riding singletrack and competing. He
won the Super D expert class Colorado State
Championship in 2007.
"Mat's a hard worker who always has a smile
on his face," said Tim Blumenthal, Bikes
Belong's executive director. "He's very
creative, simply loves bicycling, and adds a
lot to our team."
the complete list of Bikes Belong
Facts & Stats
Have you heard about JCDecaux's short-term
bike rental program in Paris?
- 20,000: the number of rental bikes
in JCDecaux's Paris fleet by the end of 2007
- 1,450: the number of docking
stations in the city by December 2007
- 6.7 million: the number of rentals
between July 10 and mid-October 2007
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